S M Shahidul Alam is serving University of Creative Technology, Chittagong as a lecturer in the School of Business. Moreover, he carries out the responsibilities of Assistant Director of Student Affairs Division. S M Shahidul Alam completed his Corporate Master in Business administration (CMBA) from University Malaysia, Sarawak (UNIMAS) and Bachelor of Business Administration from Limkokwing University of Creative Technology, Malaysia (LUCT). His Master’s thesis was remarked as outstanding by the UNIMAS Business School. During his Master’s studies, he has worked as a Teaching Assistant at Unimas. In addition to his teaching experience, he has also worked as Social Media Marketing Manager for Leverson Brooke, a London based PR firm.
His research focuses on the development of Brand Image of Tourist Spot and on the buying behavior of the modern-day consumer.